Increased Conversion by 1080% for Private Güngören Hospital
Through our efforts, we effectively opened the hospital to the international market. This success made the hospital’s high-quality healthcare services accessible to international patients.
Private Güngören Hospital had entered the international market, but despite collaborations with foreign agencies, it was unable to effectively channel the flow of foreign patients. Although the hospital provided high-quality services, it faced uncertainties in marketing strategies targeting foreign patients and struggled to manage the data from potential clients.
Our Insight
At Met Vibes, we conducted comprehensive market analyses to find a solution to the hospital’s problem. We examined the demands of different countries according to the diversity of services. By preparing multilingual, customised landing page designs, we created a structure that instilled trust and persuasion. By integrating a CRM system with advertising campaigns, we initiated an efficient conversion process.
The Idea
We achieved impressive results with special advertising creatives and form ads targeted at the identified markets. Within a month, we attracted 28,600 website visitors and achieved 135,000 page views. By optimising the landing pages, we reduced the bounce rate from 35% to 12% and gathered 1,280 high-quality leads. This enabled the hospital to reach a high-segment patient profile in the healthcare sector’s service exports.
Brief
Private Güngören Hospital had entered the international market, but despite collaborations with foreign agencies, it was unable to effectively channel the flow of foreign patients. Although the hospital provided high-quality services, it faced uncertainties in marketing strategies targeting foreign patients and struggled to manage the data from potential clients.
Our Insight
At Met Vibes, we conducted comprehensive market analyses to find a solution to the hospital’s problem. We examined the demands of different countries according to the diversity of services. By preparing multilingual, customised landing page designs, we created a structure that instilled trust and persuasion. By integrating a CRM system with advertising campaigns, we initiated an efficient conversion process.
The Idea
We achieved impressive results with special advertising creatives and form ads targeted at the identified markets. Within a month, we attracted 28,600 website visitors and achieved 135,000 page views. By optimising the landing pages, we reduced the bounce rate from 35% to 12% and gathered 1,280 high-quality leads. This enabled the hospital to reach a high-segment patient profile in the healthcare sector’s service exports.
Results
Conversion Rate
+1080%
Page Views
135.000
Bounce Rate Dropped 3X
Dropped to 12%
Leads Collected
1.280
Average Click Rate
12%
Quality Score Increase
Avg. 7.8
Complementary Services
With a 360-degree approach, it shapes all communication, marketing, and promotional activities that brands need, in line with the brands’ objectives and requirements.
