Istanbul Gelisim University “Connect to Gelişim” Enrollment Campaign
The “Connect to Gelişim” campaign effectively broadened Istanbul Gelisim University’s appeal among prospective students through a reinvigorated brand image and strategic marketing communications.
Istanbul Gelisim University decided to refresh its brand image to reach potential students for the new registration period and effectively highlight the advantages offered by the university. The need for this renewal arose due to the outdated nature of the current promotional materials and their failure to align with modern marketing trends.
Our Insight
Around the ‘Connect to Gelişim’ theme, we developed a re-branding strategy that reflects the youthful and dynamic character of Istanbul Gelisim University. We executed all Above The Line (ATL), Below The Line (BTL), and Through The Line (TTL) marketing campaigns in adherence to the ‘Connect to Gelişim’ strategy, presenting them to students throughout the registration period.
The Idea
The ‘Connect to Gelişim’ strategy successfully highlighted the university’s refreshed image and reached a wide student audience during the enrollment period. It increased interest in the university during this time and caused a significant rise in interactions on digital platforms. The revamped promotional materials impressively showcased the advantages offered by the university. Throughout the campaign, there was a noticeable increase in applications to the university.
Brief
Istanbul Gelisim University decided to refresh its brand image to reach potential students for the new registration period and effectively highlight the advantages offered by the university. The need for this renewal arose due to the outdated nature of the current promotional materials and their failure to align with modern marketing trends.
Our Insight
Around the ‘Connect to Gelişim’ theme, we developed a re-branding strategy that reflects the youthful and dynamic character of Istanbul Gelisim University. We executed all Above The Line (ATL), Below The Line (BTL), and Through The Line (TTL) marketing campaigns in adherence to the ‘Connect to Gelişim’ strategy, presenting them to students throughout the registration period.
The Idea
The ‘Connect to Gelişim’ strategy successfully highlighted the university’s refreshed image and reached a wide student audience during the enrollment period. It increased interest in the university during this time and caused a significant rise in interactions on digital platforms. The revamped promotional materials impressively showcased the advantages offered by the university. Throughout the campaign, there was a noticeable increase in applications to the university.
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