Scaling the Come to Gelişim Scholarship Program: From Zero to 120,000 Unique Visitors via Strategic SEO
Our SEO-driven content strategy transformed the Come to Gelişim scholarship program into a highly desirable opportunity among university candidates, dramatically increasing its online visibility and reach.
Istanbul Gelisim University launched the Come to Gelişim program to attract talented high school students. The challenge was to overcome the limited awareness of scholarship programs in Turkey and reach a broader audience.
Our Insight
Targeting the digitally savvy 17-19 age group, we implemented a content marketing strategy on the program’s website, featuring SEO-optimized articles about study guides and exam tips, which were crucial for driving organic traffic.
The Idea
Focusing initially on long-tail keywords, we gradually incorporated high-volume search terms, which improved the site’s Google rankings and traffic. The domain authority increased from 0 to 31, attracting 120,000 unique visitors within a year.
Brief
Istanbul Gelisim University launched the Come to Gelişim program to attract talented high school students. The challenge was to overcome the limited awareness of scholarship programs in Turkey and reach a broader audience.
Our Insight
Targeting the digitally savvy 17-19 age group, we implemented a content marketing strategy on the program’s website, featuring SEO-optimized articles about study guides and exam tips, which were crucial for driving organic traffic.
The Idea
Focusing initially on long-tail keywords, we gradually incorporated high-volume search terms, which improved the site’s Google rankings and traffic. The domain authority increased from 0 to 31, attracting 120,000 unique visitors within a year.
Results
Domain Authority
31DA
Organic Traffic
120.000
Backlink
660
New Visitor Rate
%100
Keyword That Attracted Traffic
4.300
Events Rate
629.000
Complementary Services
With a 360-degree approach, it shapes all communication, marketing, and promotional activities that brands need, in line with the brands’ objectives and requirements.
