How Gökkuşağı College’s Digital Marketing Strategy Achieved 3,692 Leads for Its International Programs

Gökkuşağı College is now recognized as one of Turkey’s leading schools with strong international programs, thanks to our targeted digital performance campaign that secured 3,692 leads from foreign students in just one year.

Brief

Noticing an uptick in foreign followers and inquiries from prospective international students, Gökkuşağı College sought a digital strategy to engage and convert this demographic within Turkey.

Our Insight

After analyzing search volume data to understand the nationalities and languages of the target audience, we crafted a multi-lingual keyword strategy, designed culturally resonant landing pages, and developed testimonial videos to boost credibility. Targeted ads on social media were also deployed to maximize reach and engagement.

The Idea

The journey that started with 4 branches continued with 8 branches in just two years. In one year, a total of 3,692 foreign leads were gathered, and numerous enrollments were made. At some campuses, the number of foreign students even surpassed that of Turkish students. The international school journey was successfully completed, and Gökkuşağı College was recognized by many authorities abroad as one of Turkey’s most successful international schools.

Brief

Noticing an uptick in foreign followers and inquiries from prospective international students, Gökkuşağı College sought a digital strategy to engage and convert this demographic within Turkey.

Our Insight

After analyzing search volume data to understand the nationalities and languages of the target audience, we crafted a multi-lingual keyword strategy, designed culturally resonant landing pages, and developed testimonial videos to boost credibility. Targeted ads on social media were also deployed to maximize reach and engagement.

The Idea

The journey that started with 4 branches continued with 8 branches in just two years. In one year, a total of 3,692 foreign leads were gathered, and numerous enrollments were made. At some campuses, the number of foreign students even surpassed that of Turkish students. The international school journey was successfully completed, and Gökkuşağı College was recognized by many authorities abroad as one of Turkey’s most successful international schools.

Impression

23.000.000+

Website Visitors

101.612 Leads Generated

3.692 Traffic-Generating Keyword

556 Website Events

776.317 Page Views

291.470 Complementary Services

With a 360-degree approach, it shapes all communication, marketing, and promotional activities that brands need, in line with the brands’ objectives and requirements.

Creative Design
Creative Design
Strategic Campaign Production
Strategic Campaign Production
Website & Software Development
Website & Software Development
Performance Marketing
Performance Marketing
Social Media
Social Media
Video Production
Video Production