How Gökkuşağı College’s Digital Marketing Strategy Achieved 3,692 Leads for Its International Programs

Gökkuşağı College is now recognized as one of Turkey’s leading schools with strong international programs, thanks to our targeted digital performance campaign that secured 3,692 leads from foreign students in just one year.

Brief

Noticing an uptick in foreign followers and inquiries from prospective international students, Gökkuşağı College sought a digital strategy to engage and convert this demographic within Turkey.

Our Insight

After analyzing search volume data to understand the nationalities and languages of the target audience, we crafted a multi-lingual keyword strategy, designed culturally resonant landing pages, and developed testimonial videos to boost credibility. Targeted ads on social media were also deployed to maximize reach and engagement.

The Idea

The journey that started with 4 branches continued with 8 branches in just two years. In one year, a total of 3,692 foreign leads were gathered, and numerous enrollments were made. At some campuses, the number of foreign students even surpassed that of Turkish students. The international school journey was successfully completed, and Gökkuşağı College was recognized by many authorities abroad as one of Turkey’s most successful international schools.

Brief
Noticing an uptick in foreign followers and inquiries from prospective international students, Gökkuşağı College sought a digital strategy to engage and convert this demographic within Turkey.

Our Insight​
After analyzing search volume data to understand the nationalities and languages of the target audience, we crafted a multi-lingual keyword strategy, designed culturally resonant landing pages, and developed testimonial videos to boost credibility. Targeted ads on social media were also deployed to maximize reach and engagement.

The Idea
The journey that started with 4 branches continued with 8 branches in just two years. In one year, a total of 3,692 foreign leads were gathered, and numerous enrollments were made. At some campuses, the number of foreign students even surpassed that of Turkish students. The international school journey was successfully completed, and Gökkuşağı College was recognized by many authorities abroad as one of Turkey’s most successful international schools.
  • Results

Impression

23.000.000+

Website Visitors

101.612

Leads Generated

3.692

Traffic-Generating Keyword

556

Website Events

776.317

Page Views

291.470

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