We successfully emphasized the ease and reliability of the brand registration process through memorable content and user experience videos, thereby enhancing the platform’s visibility in the industry.
VekilSiz, as a new online platform facilitating trademark registration applications, aimed to establish a presence on social media and to explain the trademark registration process to its users in a simple and understandable manner. It needed a strong initial strategy and visual identity.
Our Insight
VekilSiz needed a dynamic social media strategy. We had to create a brand identity, identify the right insights, and attract the attention of the target audience with content focused on both emotional and functional benefits. We needed to leverage the brand’s online and practical solution-oriented business model strongly on social media. VekilSiz had to be perceived as ‘fast and reliable’ in people’s minds.
The Idea
The effective slogans such as ‘Trademark Registration in 4 Steps’ and ‘Fast, Easy, Reliable’ highlighted the innovative structure of the platform. User experience videos demonstrating the registration process in a simple and understandable way quickly captured the interest of the target audience. It helped users easily understand how to use the new platform and emphasized the brand’s innovative stance in the industry. This strategy ensured that VekilSiz was perceived as a fast and reliable solution in the trademark registration process.
Brief
VekilSiz, as a new online platform facilitating trademark registration applications, aimed to establish a presence on social media and to explain the trademark registration process to its users in a simple and understandable manner. It needed a strong initial strategy and visual identity.
Our Insight
VekilSiz needed a dynamic social media strategy. We had to create a brand identity, identify the right insights, and attract the attention of the target audience with content focused on both emotional and functional benefits. We needed to leverage the brand’s online and practical solution-oriented business model strongly on social media. VekilSiz had to be perceived as ‘fast and reliable’ in people’s minds.
The Idea
The effective slogans such as ‘Trademark Registration in 4 Steps’ and ‘Fast, Easy, Reliable’ highlighted the innovative structure of the platform. User experience videos demonstrating the registration process in a simple and understandable way quickly captured the interest of the target audience. It helped users easily understand how to use the new platform and emphasized the brand’s innovative stance in the industry. This strategy ensured that VekilSiz was perceived as a fast and reliable solution in the trademark registration process.
With a 360-degree approach, it shapes all communication, marketing, and promotional activities that brands need, in line with the brands’ objectives and requirements.
