We enhanced brand awareness with impressive visuals and enabled it to establish strong communication with its target audience. This strategy succeeded by increasing the brand’s visibility on social media.
As a brand that has been operating in the construction sector for 14 years, TSİ Yapı specializes in building residences, particularly in Alanya. The company aimed to make its presence on social media prestigious and eye-catching, gain more visibility, and engage with its target audience. In this context, they requested social media efforts to describe their projects in a more detailed and impressive manner.
Our Insight
In the social media strategy, we suggested using the red color from their logo as a key visual element. This color would draw attention in the content, reflecting the brand’s energy and prestige. We planned to prepare photos and videos highlighting the luxury and quality features of their buildings, thereby increasing the brand’s visibility and establishing a strong connection with their target audience.
The Idea
The red color from the logo was impressively used in visual content to emphasize the brand’s energy. Photos and videos showcasing the features of their residences in Alanya captured the target audience’s attention and increased brand awareness. This approach made TSİ Yapı more visible on social media and strengthened its engagement with the target audience. While enhancing brand prestige, they successfully established effective communication with potential buyers and investors.
Brief
As a brand that has been operating in the construction sector for 14 years, TSİ Yapı specializes in building residences, particularly in Alanya. The company aimed to make its presence on social media prestigious and eye-catching, gain more visibility, and engage with its target audience. In this context, they requested social media efforts to describe their projects in a more detailed and impressive manner.
Our Insight
In the social media strategy, we suggested using the red color from their logo as a key visual element. This color would draw attention in the content, reflecting the brand’s energy and prestige. We planned to prepare photos and videos highlighting the luxury and quality features of their buildings, thereby increasing the brand’s visibility and establishing a strong connection with their target audience.
The Idea
The red color from the logo was impressively used in visual content to emphasize the brand’s energy. Photos and videos showcasing the features of their residences in Alanya captured the target audience’s attention and increased brand awareness. This approach made TSİ Yapı more visible on social media and strengthened its engagement with the target audience. While enhancing brand prestige, they successfully established effective communication with potential buyers and investors.
With a 360-degree approach, it shapes all communication, marketing, and promotional activities that brands need, in line with the brands’ objectives and requirements.
