Toi Moi developed a strong connection with cat owners through a targeted social media strategy, enhancing its visibility and market share in the pet care industry.
Toi Moi aimed to boost its online presence to foster more interactive and meaningful connections with cat owners, differentiating itself from competitors by emphasizing the unique benefits of its cat litter products.
Our Insight
Recognizing the importance of dual communication channels in the pet care sector, we developed a two-pronged social media approach that focused on emotional and practical needs of cat owners, which improves engagement and loyalty.
The Idea
Our strategy effectively positioned Toi Moi as a leader in the cat litter market on social media. By delivering content that was both informative and emotionally engaging, we succeeded in enhancing consumer perception of the brand. This approach not only increased engagement but also significantly boosted Toi Moi’s brand recognition and loyalty among cat owners, setting it apart from competitors.
Brief
Toi Moi aimed to boost its online presence to foster more interactive and meaningful connections with cat owners, differentiating itself from competitors by emphasizing the unique benefits of its cat litter products.
Our Insight
Recognizing the importance of dual communication channels in the pet care sector, we developed a two-pronged social media approach that focused on emotional and practical needs of cat owners, which improves engagement and loyalty.
The Idea
Our strategy effectively positioned Toi Moi as a leader in the cat litter market on social media. By delivering content that was both informative and emotionally engaging, we succeeded in enhancing consumer perception of the brand. This approach not only increased engagement but also significantly boosted Toi Moi’s brand recognition and loyalty among cat owners, setting it apart from competitors.
With a 360-degree approach, it shapes all communication, marketing, and promotional activities that brands need, in line with the brands’ objectives and requirements.
