The video reinforced the sense of belonging among members while highlighting the prestigious structure and unity of the association to potential members. This not only boosted the pride of existing members but also contributed to increasing the association’s recognition and membership.
The Galatasaray Businessmen and Executives Association (GSYİAD) requested a promotional video that reflects its over 20-year heritage, values, and vision. The aim was to enhance GSYİAD’s prestige, strengthen the sense of unity among members, and motivate potential members to join.
Our Insight
We developed a promotional film strategy that would highlight the association’s impressive history and the passion of its members. We based the film on the theme ‘Our Business is Galatasaray,’ emphasizing the deep connections with the Galatasaray sports club. The film included scenes that showcased the members’ devotion to Galatasaray, their contributions, and their commitment to serving this great community.
The Idea
This strategic approach successfully reflected the association’s values and its loyalty to Galatasaray. When shown at GSYİAD events, the promotional film awakened a strong sense of belonging among members and further solidified the spirit of being part of ‘GSYİAD.’ The film not only heightened the pride of existing members but also attracted the attention of potential members, thereby aiding the goal of increasing the association’s visibility and membership.
Brief
The Galatasaray Businessmen and Executives Association (GSYİAD) requested a promotional video that reflects its over 20-year heritage, values, and vision. The aim was to enhance GSYİAD’s prestige, strengthen the sense of unity among members, and motivate potential members to join.
Our Insight
We developed a promotional film strategy that would highlight the association’s impressive history and the passion of its members. We based the film on the theme ‘Our Business is Galatasaray,’ emphasizing the deep connections with the Galatasaray sports club. The film included scenes that showcased the members’ devotion to Galatasaray, their contributions, and their commitment to serving this great community.
The Idea
This strategic approach successfully reflected the association’s values and its loyalty to Galatasaray. When shown at GSYİAD events, the promotional film awakened a strong sense of belonging among members and further solidified the spirit of being part of ‘GSYİAD.’ The film not only heightened the pride of existing members but also attracted the attention of potential members, thereby aiding the goal of increasing the association’s visibility and membership.
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